Our story
Who we are
PassionPro-Ecom is a family business. We imagine, select and develop products designed for real everyday needs.
A family adventure
We create, but we also look at what already exists. A good idea often deserves to be improved: made more practical, simpler, better suited to real use. Sometimes we also select a product that inspires us and bring it our own perspective, sensitivity and identity.
This freedom lets us explore different worlds.
Several worlds, one standard
PassionPro-Ecom brings together and carries all of our projects. Each brand has its own personality, world and mission. They may explore:
- childhood and family, to accompany shared moments;
- home and everyday life, with useful, practical and beautiful objects;
- and other worlds too, depending on the needs we spot.
Our aim stays the same: spot real needs and turn them into useful, thoughtful products that are pleasant to use. That is the spirit in which our first brand was born: 
.
, born from everyday life
Our background combines retail and early childhood. The idea took shape through time spent with children, day after day: in their sorrows, their anger and their frustrations, as well as in their bursts of laughter and their joys.
One thing became clear: faced with an emotion that is too strong, a child can feel helpless, without the words to say what they feel.
So we imagined a soft, reassuring object that helps to show how you feel and opens up a conversation with a grown-up. A choice from the heart. And so was born .
Our first samples were tried out in early-years childcare settings. Their feedback helps us improve the product before the first run.
Why “ » ?
- ÉMO, for emotion;
- MIO, “mine” (mío in Spanish, mio in Italian).
means “my emotion, it belongs to me”. Our emotions are personal and ever-changing. Learning to recognise your own is the first step towards understanding, expressing and sharing them.
For children… and for grown-ups
was first designed for children. But the covers also have their place in grown-up homes: with their faces drawn in a few lines and their soft colours, they add a warm, graphic touch to a living room, a bedroom or a study. And because emotions have no age, they slip in a little nod to the mood of the day.
Our first collection
We imagined and drew the five faces and the whole visual world of the collection. Production is entrusted to a partner workshop, chosen for the quality of its making.
- A fabric that is soft to the touch: polyester, designs printed by sublimation.
- A point of reference for expressing yourself: by showing a cover, choosing it or hugging it, everyone has a concrete way to say how they feel and start a conversation.
- An object for the home: soft and simple, the covers naturally find their place in a bedroom, a quiet corner or on the living-room sofa.
is only just beginning
Cushion covers are the first chapter. We want to gradually build a whole world around emotions, sharing and closeness: books, memory games, textiles and other everyday objects.
Every creation will keep what makes up the DNA of : softness, emotion, connection and sharing.
And PassionPro-Ecom tomorrow?
is our first brand, but it is only the beginning. Other brands may see the light of day in very different worlds. For each of them, our approach will stay the same:
Observe → Research → Improve → Select → Personalise → Offer
A good product is not always born from a completely new invention. It can come from an existing idea seen differently, a need better understood, or a product that is finally given what it was missing.
PassionPro-Ecom is a family and entrepreneurial adventure, guided by curiosity, listening and the desire to create products that naturally find their place in everyday life.